The experiential : Educator | Executive | entrepreneur

I help people
discover and amplify
their Entrepreneur
instincts.

Every person has innate abilities that can lead to entrepreneurial success. I am here to help unlock them. Driving innovation, growth, and instinctive entrepreneurship across fintech, SaaS, and regulated markets.

Companies acquired

9X founder, 3 exits to private equity and publicly traded companies

Experience

25+ years in fintech, payments, SaaS, and GovTech

Education

DBA, University of Florida · MBA & BS, Utah State (Cum Laude)

Teaching

Professor/Faculty, USU · Business educator, Sky View High School

Current venture

Founder, AVATARé — vertical SaaS infrastructure

About Daren

Built to operate in the markets most people avoid.

Daren Jackson started his career teaching economics, accounting, and entrepreneurship in a high school classroom in Smithfield, Utah. He has never stopped teaching. The difference is that the classroom is now boardrooms, investor meetings, and the companies he builds.

In 2004 he founded RefPay, a payment distribution network for sports officials across the US and Canada. In 2009 RefPay was acquired by the NCAA, that business innovation became the foundation for Rapid Financial Solutions, a SaaS fintech company he built over 11 years to a client base of more than 2,500 US counties before selling it to Tyler Technologies in 2022.
https://investors.tylertech.com/news/news-details/2022/Tyler-Technologies-to-Acquire-Rapid-Financial-Solutions/default.aspx

During that same period he served as EVP of Payments at ArbiterSports, where he helped take the company through its acquisition by Serent Capital. He holds a Doctorate in Business Administration from the University of Florida and dual graduate and undergraduate degrees from Utah State, both with honors.

The companies worth building are usually the ones everyone else thinks are too regulated, too complex, or too niche to be worth the effort.

Daren's work has always sat at the intersection of infrastructure, regulation, and markets that generic software has failed. Payments for sports officials, cowboys, jurors, poll workers, disbursements for county governments, Financial infrastructure for regulated industries, and a host of non profit solutions. These are not glamorous verticals. They are undeserved ones, and that is precisely the point.

Daren’s latest venture AVATARé, is the culmination of that body of work. A vertical SaaS infrastructure company built to solve the infrastructure problem once, at the platform level, so that every product deployed on top of it can focus on its market rather than reinventing the plumbing.

Areas of expertise

Built across two decades of
operating in markets where the
details matter.

Fintech and Payments

Prepaid debit card programs, digital wallets, virtual card issuance, payment distribution networks, and acquiring infrastructure. Built and operated across government, sports, staffing, and financial services markets.

SaaS Infrastructure

Designing and launching SaaS platforms for vertical markets. Three companies built to acquisition. Experience leading product, operations, and go-to-market across 2,500+ enterprise clients.

AI and Emerging Technology

Applied AI within fintech and SaaS contexts. Driving automation, compliance intelligence, and operational efficiency in regulated environments where AI needs to operate within defined guardrails.

GovTech and Regulated Markets

Built Rapid Financial Solutions into a platform serving 2,500+ US counties before its acquisition by Tyler Technologies. Deep experience navigating government procurement, compliance requirements, and regulated disbursement markets.

Entrepreneurship and Mentorship

Professor faculty at Utah State University teaching entrepreneurship, economics, and accounting. Former high school business educator. Adviser to FBLA, DECA, and aspiring entrepreneurs across multiple industries.

Strategic Partnerships and M&A

Three companies scaled to acquisition. Experience on both sides of the deal table, identifying partnership opportunities, structuring channel relationships, and positioning companies for strategic exits.

Career highlights

A track record built in markets
that required real
infrastructure, not just good
software.

2026 — Present

Founder

AVATARé — North Logan, Utah

Building vertical SaaS infrastructure across financial services, insurance, and sports markets through a Platform / Product / Program / Powers framework. Three active products in market.

2022 — 2025

SVP Payment Disbursements

Tyler Technologies — Plano, Texas

Responsible for transitioning company to Tyler Technologies group of companies.  Responsible to create value and growth for Tyler clients looking to leverage the power of pay disbursements.

2011 — 2022

CEO and Board Chairman

Rapid Financial Solutions — North Logan, Utah

Built a SaaS fintech company serving 2,500+ US counties across five independent product lines. Led the company from founding through acquisition by Tyler Technologies in 2022.

2020 — 2022

SVP Payments and Strategy

Avionte Staffing Software — Minneapolis, Minnesota

Built and launched Avionte's private label payroll card, CHANGE. Led a team focused on embedded fintech within the staffing and temporary employer market.

2009 — 2017

EVP Payments

ArbiterSports — Sandy, Utah

Led payments at a SaaS company providing tools for athletic departments and sports leagues. Served through the company's acquisition by Serent Capital. Continued as a Board Member through 2022.

2009 — 2013 — 2024

Professor and Faculty

Utah State University — Logan, Utah

Taught courses in economics, accounting, and entrepreneurship across two separate periods. Brings real-world operating experience directly into the classroom.

2004 — 2009

Founder, President and CEO

RefPay, LLC — North Logan, Utah

Founded a pay distribution network for sports officials and referees across the US and Canada. Managed end-to-end operations including finance, budgeting, and product development.

2006 — 2013

Business Education Faculty

Sky View High School — Smithfield, Utah

Taught economics, accounting, entrepreneurship, and personal finance. Adviser to FBLA and DECA programs. Where the teaching instinct that runs through everything else began.

Education and credentials

Academic credentials that reinforce the operating experience.

Doctorate of Business Administration (DBA)

University of Florida — Warrington College of Business

Business Administration, Management and Operations — 2017 to 2020

Master of Business Administration (MBA)

Utah State University

Accounting — Cum Laude Graduate

Bachelor of Science (BS)

Utah State University

Business and Managerial Economics — Cum Laude Graduate

BSA/AML Certified Bank Compliance Officer

American Bankers Association

Issued 2014

Professional Educator License — Business Endorsement

State of Utah

Credential ID 447780

Accounting Specialist Certificate

United States Army

73D Accounting Specialist

Get in touch

Let's talk about what you are building.

Whether you are an Entreprenuer Educator Executive looking for perspective, an organization exploring a partnership, or someone who wants to understand the AVATARé thesis, the conversation starts the same way.

© 2026 Daren Jackson. All rights reserved.